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#THE NEW YORK TIMES TILES FOR FREE#
(Its next earning report is scheduled to be released Wednesday.) In December, the Times reported that Games and Cooking each had more than 1 million subscribers. Play NYTimes Spelling Bee for free online. In November, the Times said in an earnings report that it had nearly 8.4 million. The business strategy has been vindicated to the tune of millions of new subscribers. In January, the Times spent $550 million to buy sports news website The Athletic, hailing the 1.2 million subscribers the site brings with it. For lower prices, it also offers subscriptions to a games app (Games), a recipe app (Cooking) and, as of last year, Wirecutter, a product-recommendation site the Times bought in 2016. The Times sells subscriptions to its print newspaper and core digital news app. The traditional newspaper business model is centered on advertising. Since the Times put up a paywall in 2011, its business strategy has revolved around persuading readers and users, the overwhelming majority of whom get Times content digitally, to buy subscriptions. “New York Times Games are a key part of that strategy.” “The Times remains focused on becoming the essential subscription for every English-speaking person seeking to understand and engage with the world,” a company statement said. These analog brick layouts have been endlessly memed and have driven millions of tweets. For the uninitiated: A green brick indicates that the letter is correct and in the exact location a yellow brick indicates that the letter appears in the word but in a different place and a grey or black brick indicates that the letter does not appear anywhere in the word. That number grew to 300,000 by the middle of January, and now millions play the game daily, according to the Times announcement.Ī feature enables users to share their performance, with rows of five bricks indicating how close they were to guessing the correct word. It first appeared on a no-frills, ad-free website in October and had 90 users on November 1.
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What's next: The Times said in a statement that Wordle will be free to play for new and existing players, "and no changes will be made to its gameplay." In 2020, The Times hired Jonathan Knight, a digital games veteran, as NYT Games general manager.The company said its games were played more than 500 million times in 2021.It's since grown its gaming franchise to include a slew of brain-teasers, like "The Mini crossword," "Spelling Bee," "Letter Boxed," "Tiles" and "Vertex." The company launched a subscription Crossword app in 2016.The big picture: The Times has been publishing daily crosswords for decades, but has recently began to really focus on other digital games, and their potential for subscriptions. The Times' Games and Cookings subscriptions both surpassed 1 million paid subscribers in December.New subscriber growth continues to come from non-core news products, like games, as well as cooking and its consumer reviews website Wirecutter.Why it matters: The company has been doubling down on games as a means to lure subscribers.
#THE NEW YORK TIMES TILES FULL#
While full deal terms weren't disclosed, The Times noted that it paid "in the low-seven figures." The New York Times on Monday said it bought Wordle, a viral online game that tasks players with identifying a new word puzzle each day.